Case Study | Brand Design
NONPROFIT SERVING VETERANS + VETERAN FAMILIES
Stand For Vets
HONORING THE LEGENDARY SERVICE OF THOSE WHO SERVE
THE PROJECT
A FULL BRAND DEVELOPMENT INCLUDING BRAND FOUNDATIONS, ALL BRAND COLLATERAL, MARKETING STRATEGY, CAMPAIGN MANAGEMENT, AND PRODUCT DESIGN FOR A NONPROFIT ASSISTING MILITARY PERSONNEL IN THEIR TRANSITION FROM MILITARY TO CIVILIAN LIFE.
SERVICES
BRAND DEVELOPMENT / BRAND FOUNDATIONS / MESSAGING / MERCHANDISE DESIGNS / WEBSITE DESIGN / BRAND MANAGEMENT / BRAND COLLATERAL / BRAND STRATEGY / PHOTOGRAPHY / GRAPHIC ANIMATION / MEDIA KIT / PR KIT
THE BRAND
A clear visual brand that relates to the core audience of the US veteran community while also creating a welcoming and clear messaging for potential volunteers, donors, and veterans seeking assistance. All branded products, visuals, and brand copy center on the stories of bravery and iconography of the different branches of the military. There’s not a single visual within this brand that doesn’t have a story behind it.