Case Study | Brand Design

PREMIUM RETAIL SHOP & ONLINE STORE

CoffyCases

ELEVATE THE STYLISH POSSIBILITIES OF SMARTPHONE CASES AND ACCESSORIES

THE PROJECT

FULL BRAND DEVELOPMENT FOR ATLANTA, GEORGIA-BASED RETAIL COMPANY.

SERVICES

BRAND DEVELOPMENT / BRAND FOUNDATIONS / MESSAGING / BRAND REFRESH / BRAND STRATEGY / COMPLETE LOGO DESIGN SET / GRAPHIC DESIGN / ARTWORK / BRAND ESSENTIALS / BRAND COLLATERAL / FRONT-END WEBSITE DESIGN / SOCIAL MEDIA BRAND STRATEGY

THE BRAND

Our team created a brand strategy that refreshed the brand to a high-end level while maintaining a creative, playful, and stylish vibe. The brand was designed in a way to be purposefully minimal with a photography directive to be bold stand-alone imagery, emphasizing the individually unique product designs — speaking to the targeted demographics, while maintaining brand quality and consistency with the brand color palette among other brand specific nuances.

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