Case Study | Brand Design
PREMIUM RETAIL SHOP & ONLINE STORE
CoffyCases
ELEVATE THE STYLISH POSSIBILITIES OF SMARTPHONE CASES AND ACCESSORIES
THE PROJECT
FULL BRAND DEVELOPMENT FOR ATLANTA, GEORGIA-BASED RETAIL COMPANY.
SERVICES
BRAND DEVELOPMENT / BRAND FOUNDATIONS / MESSAGING / BRAND REFRESH / BRAND STRATEGY / COMPLETE LOGO DESIGN SET / GRAPHIC DESIGN / ARTWORK / BRAND ESSENTIALS / BRAND COLLATERAL / FRONT-END WEBSITE DESIGN / SOCIAL MEDIA BRAND STRATEGY
THE BRAND
Our team created a brand strategy that refreshed the brand to a high-end level while maintaining a creative, playful, and stylish vibe. The brand was designed in a way to be purposefully minimal with a photography directive to be bold stand-alone imagery, emphasizing the individually unique product designs — speaking to the targeted demographics, while maintaining brand quality and consistency with the brand color palette among other brand specific nuances.