Michelle R. Erwin

CEO, FOUNDER

As the Founder and CEO of Robyn & Robyn, Michelle R. Erwin is known for her highly personalized and thorough approach to creative design and brand development. Startup founders and business executives come to Michelle for her ability to see through a company’s present struggles and create an identity that propels a business forward. Utilizing a film theory perspective allows her to craft a design that represents the core of a company’s identity and resonates with the right audience. 

Michelle credits her ability to tell compelling brand stories — through various creative mediums — to her education in Film & Media Studies with a B.A. from the University of California Santa Barbara and extensive marketing experience. 

Prior to Robyn & Robyn, Michelle worked in the marketing department of a luxury real estate firm in Beverly Hills, where her creative abilities were in such high demand, that clients and partners began hiring her directly for individual projects. The workload eventually grew to a point where it was time to branch out and build a company focused on creating clean yet sophisticated designs that would get a company or independent professional noticed and respected. 

At Robyn & Robyn, Michelle directs a team of exceptionally talented designers, copywriters, brand strategists, and creatives to ensure each project aligns with client objectives. Clients, partners, and vendors describe her as kind and compassionate, always willing to listen and provide support beyond the scope of a project.