How to Get Your Team Excited About Your Brand
Your brand is the very essence of your company; it reflects and is reflected in everything the company is, does, and sells. Much of that brand value is derived from your team, making their brand involvement and excitement an integral component of your company's success.
Team involvement and excitement would seem like they should be a natural outcropping of just working for you, but it's never that simple, especially with the new dynamic of remote workers. Fortunately, it isn't hard to foster brand excitement if you remember just one word: engagement.
So, what are some of the best ways to engage them and foster brand excitement? Here are four ideas that work for companies regardless of the extent of their remote and in-house employees.
Communicate, Communicate, Communicate
It all starts with open communication that involves everyone in the organization. An open-door policy, meetings that discuss new ideas and how to improve brand value, and a shared company vision can do more to foster brand excitement than anything. Employees involved with brand value through exchanging ideas and radically honest feedback know how vital their role is in the company and what it means to others.
Never neglect a chance to open the doors for communication even wider. Don't hesitate to ask what the company's brand symbolizes to them and ways to improve it.
Recognition
When an employee is involved and fostering exceptional brand value, recognize them. Shout it out from the rooftops if you can. It reaffirms the excellence and importance they give to the company daily and encourages others in their endeavors.
The simple act of verbal recognition and a "thank you" makes companies great.
Encourage Brand Advocacy
Engagement means employee involvement in enhancing the company's visibility and positive reception. Offer referral programs for them to participate in and earn rewards. Praise positive brand information on social media channels. Ask them to write something for the company's blog or internal communications.
Ask Them What Topics are Important
Your employees are also a representative slice of your customers, with experiences and thoughts involving social topics. Brands that stand for something are the most valuable. Find out what resonates internally, and you'll have a great indicator of critical social issues your external customers consider essential.
Maybe your employees would like to see a more significant brand association with worthy charities, tackling environmental protection issues, or addressing social justice for historically disadvantaged groups. If it's something they see a need for, then it is an issue that has been missing from your message.
Knowing the company is associated with addressing essential social issues increases brand excitement internally and externally.
Engaged and excited employees will only increase the brand's value while also taking tremendous pride in their work and the company. The results are invaluable and show not just on the bottom line but in the essence of two essential components of everyone's lives, the value of their work and the company they give much of their lives.
