Case Study | Brand Design
CONNECTING UNIVERSITIES AND COLLEGES WITH THE HIGHEST QUALITY CANDIDATES IN THE INTERCOLLEGIATE SPORTS WORLD.
Renaissance Search & Consulting
CHANGING THE HIRING GAME OF INTERCOLLEGIATE SPORTS
THE PROJECT
FULL BRAND DEVELOPMENT INCLUDING BRAND FOUNDATIONS AND BRAND COLLATERAL FOR SPORTS CONSULTING FIRM DEDICATED TO INCREASING DIVERSITY TO INTERCOLLEGIATE SPORTS LEADERSHIP.
SERVICES
BRAND DEVELOPMENT / BRAND FOUNDATIONS / MESSAGING / BRAND RESEARCH / COMPLETE LOGO SET DESIGN / BRAND STRATEGY
THE BRAND
Our team focused on creating a brand strategy that clearly and directly explained the strengths of RSC without compromising any of the details.
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The Result
From Founder Herb Courtney, “Everyone I’ve come in contact with says that they love the design and feel of my company. I’ve been able to use the brand playbook to maintain the same branding and content moving forward, in different services we’ve added and plan to add."
“They did a great job of capturing what I wanted and what my company represented in the messaging.
Robyn & Robyn bestowed the foundation necessary for the startup to move forward in a niche market and even enter new areas of business. Their high-quality, cost-effective work has garnered overwhelming praise from end clients. Responsive and timely, the team was accommodating of change requests.
Everyone I’ve come in contact with says that they love the design and feel of my company. I’ve been able to use the brand playbook to maintain the same branding and content moving forward, in different services we’ve added and plan to add. The website, marketing, and so on are all in line with that brand playbook. I’ve used a lot of Robyn & Robyn’s messaging on my website, and it’s gotten great feedback.
Their work has served as a foundation for other things that I have done, and the feedback’s been overwhelmingly positive, especially for a startup in the space. When we have high margins for the services that we’re selling, they have to be presented in a certain way. I’ve received good feedback from clients and potential clients about the quality of my branding and messaging.
I was impressed by the quality of work on the first pass. They did a great job of capturing what I wanted and what my company represented in the messaging. My company is in a very niche area, and not a common area like real estate. I have the only minority-owned search firm in college athletics at this point. For them to nail what I wanted to represent in terms of my personality and what I liked stood out for sure.”